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Keywords: Consumer behaviour
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Journal Articles
Journal of Social Impact in Business Research (2026) 2 (3): 128–151.
Published: 23 September 2026
... purposes), subject to full attribution to the original publication and authors. The full terms of this licence may be seen at Link to the terms of the CC BY 4.0 license. GenAI SMEs Value co-creation Well-being Consumer behaviour Emerging economy In a small coffee shop nestled...
