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Keywords: Design thinking
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Journal Articles
Driving small business social impact and innovation via design thinking and GenAI integration
Open Access
Journal of Social Impact in Business Research (2026) 2 (3): 17–30.
Published: 20 March 2026
...Asrif Yusoff Purpose This study explore the opportunity to integrate generative artificial intelligence (GenAI) with design thinking in driving social impact and innovation for small businesses. Given the resource constraints often faced by small businesses, design thinking promises an accessible...
