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Keywords: Entrepreneurial orientation
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Journal Articles
Journal of Social Impact in Business Research (2026) 2 (3): 106–127.
Published: 10 September 2026
... perspective, the study also investigates the mediating role of entrepreneurial orientation ( EO ) and the moderating role of digital literacy ( DL ). Design/methodology/approach A quantitative cross-sectional design was employed using survey responses from 65 SME professionals in India. GenAI adoption...
