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Keywords: GenAI
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Journal Articles
Journal of Social Impact in Business Research (2026) 2 (3): 128–151.
Published: 23 September 2026
...Luan-Thanh Nguyen; Tri-Quan Dang; Keng-Boon Ooi; Lai-Ying Leong; Garry Wei-Han Tan Purpose This study aims to examine how customers perceive and engage with generative artificial intelligence (GenAI)-enabled services provided by small and medium-sized enterprises (SMEs), with a particular focus...
Journal Articles
Journal of Social Impact in Business Research (2026) 2 (3): 51–71.
Published: 23 June 2026
... of generative artificial intelligence (GenAI) in their service ecosystem. Design/methodology/approach For developing the GenAI social impact framework, this research relies upon a systematic review of academic articles and business and policy publications and collaboration with healthcare SME experts...
