Keywords: Generative artificial intelligence
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Journal Articles
Journal of Social Impact in Business Research (2026) 2 (3): 72–89.
Published: 17 August 2026
...Stefanie Hornig; Martin Wetzels; Philipp Klaus Purpose This study aims to investigate how small agricultural enterprises translate generative artificial intelligence (GenAI) functionality into social impact. It examines the iterative improvement loop ( IIL ) as the relational mechanism...
Includes: Supplementary data

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