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Keywords: Generative artificial intelligence (GenAI)
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Journal Articles
Journal of Social Impact in Business Research (2026) 2 (3): 90–105.
Published: 04 September 2026
...Alejandro Ramirez Purpose This study aims to investigate how resistance to generative artificial intelligence (GenAI) emerges in small- and medium-sized enterprises (SMEs) when adoption promises to improve working conditions, and what this reveals about the benefits realised by those who do...
Includes: Supplementary data
