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Keywords: SME employees
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Journal Articles
SME employee–GenAI collaborative creativity ( EGCC ): translating creative affordances into social impact
Open Access
Journal of Social Impact in Business Research (2026) 2 (3): 31–50.
Published: 17 June 2026
...Wei Wei Cheryl Leo; Sacha Cody Purpose This conceptual paper aims to develop the small and medium-sized enterprise ( SME ) Employees-GenAI Collaborative Creativity ( EGCC ) concept and its multi-level framework to explain how SME employees and generative artificial intelligence (GenAI) jointly...
