... seen at Link to the terms of the CC BY 4.0 licence. Design thinking Small business Generative AI Innovation Social impact LUMA system Social innovation Social entrepreneurship Small medium enterprises Small business social responsibility Sustainable development goals Conceptual...

... study of Rustic Borneo Craft, a social enterprise located in Sabah, East Malaysia. Findings This research resonates with the propositions of Jorgensen et al.’s (2021) collective tourism social entrepreneurship. However, other local identities act as indicative antecedents to why the social...