... accountability, recognition or value distribution have broken down. Acting on these signals supports more durable and accountable GenAI adoption. Social implications The study shows that GenAI’s social impact in SMEs is not delivered by the technology but negotiated in everyday work, through how its benefits...

...Belinda Gavaghan; Anthony Davidson; Lilliemay Cheung Purpose Stakeholders play a key role in enabling social impact. However, traditional approaches to stakeholder engagement are often transactional and fail to incorporate the relational, influencing practices required to co-create system-wide...

...Luisa Veras de Sandes-Guimarães; Aline Bento Ambrosio Avelar; Flavio Hourneaux Junior; Daielly Melina Nassif Mantovani Purpose This study aims to examine the critical role of context in the social impact assessment of research. As research evaluation increasingly demands evidence of social...

...Stefanie Hornig; Martin Wetzels; Philipp Klaus Purpose This study aims to investigate how small agricultural enterprises translate generative artificial intelligence (GenAI) functionality into social impact. It examines the iterative improvement loop ( IIL ) as the relational mechanism...

...Uwe Dulleck; Bill Shorten Purpose The purpose of this article is to argue that for business schools to regain social license, their teaching and research must create positive social impact. The study adopts the perspective of an applied business schools, based in a capital city. It discusses...

...Sean Sands; Rebekah Russell Bennett Purpose This editorial aims to propose features of research environments in business schools that incentivise, measure and reward the social impact of business research. Design/methodology/approach A conceptual approach is used drawing on scholarly...

... derivative works of this article (for both commercial and non-commercial purposes), subject to full attribution to the original publication and authors. The full terms of this licence may be seen at Link to the terms of the CC BY 4.0 license. Societal impact Societal impacting Social impact...

...Syeda Mansura Khatoon; Katrien Verleye; Jannes Marquardt; Floriane Goosse; Annalena Neder Purpose This research aims to develop a framework enabling small- and medium-sized enterprises (SMEs) in healthcare as resource-constrained organizations to create social impact with the integration...

... typology of SR roles designed to mitigate customer vulnerability and enhance well-being, thereby contributing to a positive social impact. Design/methodology/approach This study builds upon a systematic literature review and analyzes 189 empirical studies using a three-phase process to develop...

..., the analysis primarily reflects the perspectives of corporate actors and public discourse, without direct engagement with the communities most affected by brand activism. Further research is needed to explore the social impact of brand activism across different contexts. The second limitation is the use...

... theory Theory application Social impact Social marketing Behavioural “Experience rich, theory poor” – Malcolm Gladwell Social impact is gaining importance globally, with the Australian government investing over AUD$199.8m (Australian Government The Treasury, 2024), the UK...

...Ross Gordon; Aleksandra Van Hummel; Folúké Abigail Bádéjọ́; Theresa Harada Purpose Despite social impact becoming an increasingly prominent priority across higher education and government, questions and critiques persist. Uncertainty remains around how to achieve meaningful social impact...

..., inspires, evaluates and measures the social impact of the staff, students and partners of Swinburne University of Technology’s School of Business, Law and Entrepreneurship (the School). Design/methodology/approach Participatory systemic inquiry ( PSI ) is a collaborative process designed to map...

..., cultural mechanisms and institutional structures that enable mission-driven scholarship. The analysis enabled us to identify common strategies and institutional practices that support socially impactful research cultures, leading to the development of a coherent ecosystem framework that begins...

...Kelly R. Hall; Tara Batista; Tony Pittarese Purpose This paper aims to examine how institutional and local characteristics influence social impact business research within the context of East Tennessee State University’s College of Business and Technology. The authors explore how...

... how business school research achieves social impact by embedding prevention within a multi-stakeholder system. Over 14 years, the initiative evolved from pilots into a whole-of-community program embedded in the education ecosystem. Behavioural science was translated into practice through iterative...

...Emmanuel Mogaji Purpose Social impact has become a central expectation in business research, yet the pathways through which research generates influence are often fragmented, unpredictable and difficult to evidence. This paper aims to develop a reflexive typology that explains how business...

...Asrif Yusoff Purpose This study explore the opportunity to integrate generative artificial intelligence (GenAI) with design thinking in driving social impact and innovation for small businesses. Given the resource constraints often faced by small businesses, design thinking promises an accessible...

... and non-commercial purposes), subject to full attribution to the original publication and authors. The full terms of this licence maybe seen at Link to the terms of the CC BY 4.0 licence. Social impact Transformational leadership Business school Engaged scholarship Business deans Purpose...

...-aligned research and measuring the social impact of mission-aligned research. Practical implications The framework provides higher education leaders with a structured approach for aligning faculty research with institutional mission while preserving scholarly autonomy. It is intended to support...