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Keywords: Value co-creation theory
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Journal Articles
Journal of Social Impact in Business Research (2026) 2 (3): 51–71.
Published: 23 June 2026
... Resource-constrained organization Low-resource setting GenAI Social impact SMEs Resource-based view Value co-creation theory Generative artificial intelligence (GenAI) – which is defined as a type of artificial intelligence (AI) that can create new content, such as text and images...
