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Keywords: Well-being
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Journal Articles
Journal of Social Impact in Business Research (2026) 2 (3): 128–151.
Published: 23 September 2026
... on value co-creation and well-being outcomes. While prior studies have mainly investigated GenAI adoption from the firm perspective, this research shifts attention to customer-level psychological and experiential mechanisms in an emerging economy context. Design/methodology/approach Drawing on service...
