J-curve relationship analyses can provide valuable insights to information systems (IS) researchers. This paper aims to discuss moderated mediation in IS research and the related emergence of J-curve relationships.
Building on an illustrative study in the field of IS, the author Lays out three steps to combine moderation and J-curve analyses, with the goal of more fully understanding the underlying moderated mediation relationships. The paper proposes a new segmentation delta method to test for J-curve emergence, as part of this framework.
The paper shows, in the context of this study, the complementarity of moderation and J-curve analyses.
Currently, IS researchers rarely conduct moderation and J-curve analyses in a complementary way, even though there are software tools, and related methods, which allow them to do so in a relatively straightforward way.
The analyses were conducted with the software WarpPLS, a widely used tool that allows for moderated mediation and J-curve analyses, in a way that is fully compatible with the set of steps presented in this paper.
