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Purpose

Digital technologies are swiftly reshaping Information Systems (IS) and redefining its boundaries. This paper aims to introduce “Information Systems (IS) Consumerization” to replace the traditional terminology Information Technology (IT) Consumerization. It emphasizes user-generated content, seamless technology integration and user-driven social interactions.

Design/methodology/approach

This paper built on Lee, Thomas and Baskerville’s IS artifact framework and used deductive analysis to derive richer insights.

Findings

This study uncovered a comprehensive viewpoint that highlights how users actively shape technology, content and social dynamics, bridging the gap in IT consumerization discussions often limited to hardware and software.

Originality/value

The study proposes a unique framework titled “IS Consumerization Conception” which consist of Three Pillars: a) Technology Consumerization; b) Socialization Consumerization and c) Content Consumerization and their sub-elements. The introduction of this framework unites academia and practical understanding, enriching our grasp of technology, content, social interactions and the ever-evolving digital landscape.

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