The impact of user-centric measures on the financial performance in the context of big data marketing analytics (BDMA) applications: the influence of a decision-making role Available to Purchase

Matti Haverila is a Professor of marketing at Thompson Rivers University in Kamloops, Canada. His research interests are mobile communications, marketing and R&D of technology-intensive products and customer satisfaction, loyalty and defection. He was also awarded a research grant from The Social Sciences and Humanities Research Council (SSHRC), Government of Canada. His recent writings have appeared in the Journal of Marketing Management, Journal of Strategic Marketing, Journal of Internet Commerce, International Journal of Product Development, Journal of Brand and Product Management and Asia Pacific Journal of Marketing and Logistics.

Mohammad Osman Gani is a postdoc fellow at the University of British Columbia (UBC), Okanagan, Canada. He completed his PhD from Hiroshima University, Japan. His research interests include artificial intelligence, entrepreneurship, international business and supply chain management. He has published articles in various international journals.

Fariah Ahmed Dina is a master’s student in environmental economics and management at Thompson Rivers University. She is passionate about sustainability and policy development and is intensely interested in innovative technologies that drive breakthroughs in the field. She is also committed to fostering a more resilient and environmentally conscious future.

Muhammad Mohiuddin is an Associate Professor of International Business and Global Strategy at Laval University, Canada. Mohiuddin taught at Thompson Rivers University (Canada), University of Paris-Est (France), Osnabruck University of Applied Science (Germany), Shanghai Institute of Technology and Tianjin University of Technology (China). His research was published at Research Policy, Applied Economics, Review of Economic Philosophy, Strategic Change, International Journal of Logistics, Sustainability, Journal of Environmental Management, Journal of Cleaner Production, and Management, among others. He is a member of CEDIMES (France), AIB, SMS, AOM, ASAC and CCSBE. He was also awarded a research grant from The Social Sciences and Humanities Research Council (SSHRC), Government of Canada. He currently serves as Director of the Research Group on Contemporary Asia (GERAC) at Laval University. He is also the comanaging editor of Transnational Corporations Review and Topic Editor of “Sustainability”.