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The differences between urban and rural Internet capability have emerged as a very important issue in recent years. In Australia, the problem has been addressed partly, through providing support for public regional Internet Facilities such as Internet Cafes. The economic merits of public Internet facilities in regional and rural areas are well promoted. This study explores these economic benefits, as well as some very valuable social benefits not often recognised. An exploratory research design is employed and data from in‐depth interviews with four public Internet facilities is analysed. The study draws conclusions about the balance between economic and social issues in managing the Internet. These findings have implications for the future development of public regional Internet facilities.

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