Mobile e‐services: Creating added value for working mothers

Mothers, especially working mothers, take an active role in many activities. They manage the family’s daily lives. They take care of children. They work or study. And they also strive to take care of themselves. Working mothers are normally overloaded with all kinds of tasks ‐ almost on a daily basis, year after year. Although there are many many kinds of useful information and services available over the Internet that could be a big help to mothers, working mothers or mothers with children around them at home are often so occupied that they cannot afford the luxury of sitting in front of a computer to access those services. So, what kind of services could help to make their lives a bit easier? Readily accessible mobile services over the wireless network seem to be exactly what they need. But what mobile e‐services do working mothers need? What is the specific added value offered by such services? These form the issues that we will address in this paper.