Internet banking systems: An exploration of contemporary issues

Since 1995, Internet banking has allowed consumers to utilise the Internet as a platform to interact with their bank. Initially, the hype surrounding Internet banking was immense. However, more realistic expectations about the value of Internet channels and changes in the financial services sector are affecting opinions of Internet banking systems. This study examines contemporary Internet banking systems in five leading ‘clicks and mortar’ banks operating in the North‐Eastern part of the United States. The findings reveal a move towards viewing Internet banking as an operational rather than a competitive instrument, with consequential changes in how banks evaluate their Internet banking systems. The paper concludes by proposing some changes to expectations on how Internet banking is likely to develop.