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Keywords: Anthropomorphism
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Journal Articles
Investigating chatbot users’ e-satisfaction and patronage intention through social presence and flow: Indian online travel agencies (OTAs)
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Journal of Systems and Information Technology (2024) 26 (1): 89–114.
Published: 12 February 2024
..., perceived anthropomorphism and need for human interaction. The researchers collected the data by surveying 397 OTA chatbot users by using an online questionnaire. The data of this cross-sectional study were analysed using covariance-based structural equation modelling. Findings Findings reveal that e...
