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Keywords: App quality
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Journal Articles
Journal of Systems and Information Technology (2025) 27 (4): 705–728.
Published: 27 May 2025
... is still in its infancy, the design of MAR apps’ quality factors is proving to have the potential to aid in increased purchase intention thus enabling the practitioners to take strategic decisions. Originality/value This study makes a detailed contribution to comprehend the stimuli of MAR apps...
