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Keywords: Beauty and cosmetic industry
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Journal Articles
Journal of Systems and Information Technology (2026) 28 (3): 369–390.
Published: 08 January 2026
... on virtually before purchasing and to have a personalized experience (Dwivedi et al., 2023). The global beauty and cosmetic industry (BCI) market size was valued at US$3,736.4m and is expected to reach US$16,006.2m by 2031 (InsightAce Analytic, 2024). According to a McKinsey and Company (2025...
