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Journal Articles
Journal of Systems and Information Technology (2015) 17 (1): 2–19.
Published: 09 March 2015
...Heini Sisko Maarit Lipiäinen Purpose – The purpose of this study was to contribute to the current discussion on digitization in companies’ marketing from a customer relationship management (CRM) perspective by examining the role and objectives of CRM and the exploitation of social media to serve...
Journal Articles
Journal of Systems and Information Technology (2001) 5 (2): 37–54.
Published: 01 December 2001
... wave of ES projects focusing E‐Business applications like Customer Relationship Management (CRM) and Supply Chain Management (SCM). These new applications embrace an open‐integration strategy that will incorporate and support other vendors’ applications as part of its Internet‐based enterprise...

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