...Helene Delerue; Mervi Vuori Purpose This study aims to enhance understanding of using Web 2.0 technologies and social media in a global corporation. Design/methodology/approach A qualitative case study in a global corporation was conducted to illustrate the main uses of social media...

... research is based on seven case studies that fall within the South African and European Union small and medium enterprises (SMEs) definitions. The case studies are constructed on the basis of 60 semi‐structured interviews and supporting secondary data. The authors adopt the Gibbs et al. model...

...Say Yen Teoh; Shan L. Pan Purpose This study aims to create and deploy new configurations of resources via understanding issues concerning generative knowledge integration (KI) to create a customer‐centric relationship management system. Design/methodology/approach A qualitative case study...