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Keywords: Cognitive dissonance
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Journal Articles
Journal of Systems and Information Technology 1–28.
Published: 01 April 2026
.... This paper aims to address the gaps relating to the psychological outcomes of social media usage and the coping mechanisms used by users as a result of dissonance caused by the comments. Drawing on cognitive dissonance theory ( CDT ) and expectation confirmation theory ( ECT ), the study explores how...

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