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Keywords: Color cosmetics
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Journal Articles
Using facial enhancement technology (FET) in online sales of branded color cosmetics
Available to Purchase
Journal of Systems and Information Technology (2023) 25 (4): 502–530.
Published: 19 October 2023
... relationship with online purchase intention of branded color cosmetics, and the empirical evidence for the moderating role of social media addiction in the relationship between FET adoption and online purchase intention is inconclusive. Originality/value This research extends the traditional UTAUT model...
