... generated by wearable technology so as to attain a competitive advantage. Design/methodology/approach A qualitative exploratory study using in-depth personal interviews with 53 Indian health insurance experts was conducted with a semi-structured questionnaire. The data were coded using holistic...

... and exploitation of internal BI. Competitive advantage Business intelligence Big data BI architecture Data warehouse A significant component for the success of organisations in today’s information and data-rich society is the ability to exploit the data available and use it for the achievement...

...Professor Georgios Giannakopoulos and Professor Damianos Sakas; Damianos Sakas; Dimitris Vlachos; Dimitris Nasiopoulos Purpose – The purpose of this research work is to find a methodology for the strategic development of competitive advantage for information technology (IT) companies (Mezger...

... of economic, social, and ecological sustainability. Design/methodology/approach This conceptual paper provides a literature review of green marketing strategies and competitive advantage, and relates it to diffusion of innovation theory in a new way. First, a brief overview is described of corporate...