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1-3 of 3
Keywords: Consumer behaviour
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Journal Articles
Journal of Systems and Information Technology (2013) 15 (1): 97–116.
Published: 15 March 2013
... challenges (e.g. Spain, Italy, Portugal, Ireland, etc.). © Emerald Group Publishing Limited 2013 Consumer behaviour Internet Banking Online banking Perceived risk Technology acceptance model Structural equation modelling Greece Nowadays, the internet technology is rapidly changing...
Journal Articles
Journal of Systems and Information Technology (2009) 11 (4): 367–384.
Published: 13 November 2009
... on parent brand image is vital to understanding the returns on brand extension strategy. Brand extensions Consumer behaviour Green marketing Marketing strategy The past decade has witnessed an explosion of commercial and organizational research activity related to sustainability and green...
Journal Articles
Journal of Systems and Information Technology (2007) 9 (1): 78–97.
Published: 22 August 2007
... Consumer behaviour The World Wide Web (WWW) has changed the world since it started facilitating internet activities for both individuals and businesses. World Wide Web users have been increasing exponentially since its introduction in the early 1990s. Based on numbers published by Internet World...
