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Keywords: Customer data
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Journal Articles
Journal of Systems and Information Technology (2013) 15 (2): 140–158.
Published: 26 April 2013
... reviews CRM literature published 2003‐2011. Based on the literature review, it introduces a conceptual framework of the changing role of customer data in the CRM framework. Findings Literature has not adequately addressed the role of the emerging service orientation, value co‐creation...
