Keywords: Customer relationship management
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Journal Articles
Journal Articles
Journal of Systems and Information Technology (2013) 15 (2): 140–158.
Published: 26 April 2013
...Hannu Saarijärvi; Heikki Karjaluoto; Hannu Kuusela Purpose The focus of customer relationship management (CRM) literature has been predominantly on the firm perspective and on IT, not on customer or service orientation and value co‐creation. This paper seeks to explore and analyse contemporary CRM...

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