Keywords: Customer satisfaction
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Journal Articles
Journal Articles
Journal of Systems and Information Technology (2008) 10 (2): 120–134.
Published: 15 August 2008
...., 2007); and the behavioural dimension is simply the manifestation of that affective state (Eshghi et al., 2007). Traditionally, it has been considered that a greater degree of customer satisfaction leads to a greater degree of individual loyalty (Petrick and Backman, 2002...

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