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Keywords: Customers’ perceptions
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Journal Articles
Influencing factors in online tourism service quality: a fuzzy cognitive map based on customers’ perceptions
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Journal of Systems and Information Technology (2020) 22 (4): 309–328.
Published: 27 July 2020
... et al., 2018). Due to the characteristics and particularity of online tourism services, customers’ service experience is as important as that of the product itself, and the quality of the service product combined with the two will directly affect a customer’s perception (Jiang and Liang, 2014...
