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Keywords: Digital content adoption
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Journal Articles
Journal of Systems and Information Technology (2026) 28 (1): 24–48.
Published: 26 June 2025
... al. (2013) examined the impact of perceptions regarding information sources on attitudes and the intention to adopt UGC in the travel planning process. Prior research on digital content adoption has mostly focused on PGC and UGC. However, AIGC’s rapid growth and unique characteristics...
