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Keywords: ELM
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Journal Articles
Inducing AI-powered chatbot use for customer purchase: the role of information value and innovative technology
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Journal of Systems and Information Technology (2023) 25 (2): 219–241.
Published: 07 June 2023
...Xuan Cu Le Purpose This study aims to understand a customer-purchase mechanism in the artificial intelligence (AI)-powered chatbot context based on the elaboration likelihood model (ELM) and technology acceptance model (TAM). The first objective is to examine how to boost chatbot adoption...
