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Keywords: Elaboration Likelihood Model (ELM)
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Journal Articles
Journal of Systems and Information Technology (2015) 17 (4): 381–395.
Published: 09 November 2015
...). With the pervasion of Web 2.0 and information and communication technology, user-generated content (UGC) has become popular in the online environment, and it affects consumers’ decisions greatly. Design/methodology/approach – A structural model based on Elaboration Likelihood Model (ELM) and theory of planned...
