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Keywords: Electronic word-of-mouth (eWOM)
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Journal Articles
Journal of Systems and Information Technology (2015) 17 (4): 381–395.
Published: 09 November 2015
...Ping Wang Purpose – The purpose of this study is to explore the influence of electronic word-of-mouth (eWOM) on outbound tourists’ intention to visit a destination through a dual-process perspective – the central route of argument quality (AQ) and the peripheral route of source credibility (SC...
