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Keywords: Emotional arousal
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Journal Articles
Journal of Systems and Information Technology 1–33.
Published: 23 September 2026
...Phi Hung Truong; Anh Dao Kim; Duc Sinh Hoang Purpose This study aims to examine the influence of greedy and biased recommendation algorithms on consumers’ emotional arousal, impulsive buying behavior and post-purchase dissonance in artificial intelligence ( AI )-driven short video platforms...
