..., respectively. About the theoretical models tested, this paper found that the antecedents enjoyment and trust represent the best fit in TAM models, which affects attitude and behavioural intentions. Originality/value This research tested the impact of TAM’s antecedents, consequences and moderators...

...Boonlert Watjatrakul Purpose This empirical study aims to understand the interrelationship among the key technology adoption factors including social influence, individual existing knowledge, and individual perceptions of technology (i.e. usefulness, ease of use, and enjoyment) and their effects...