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Keywords: Enterprise
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Journal Articles
Journal of Systems and Information Technology (2012) 14 (2): 142–154.
Published: 27 April 2012
...Helene Delerue; Kate Holmes; Rachel McLean; Gill Green Purpose The purpose of this paper is to gain a deeper understanding of how independent craftspeople adopt and use social media (SM) in order to promote their creative enterprise. However, some of these opportunities may place a demand...
