... motives for the use of Facebook and Twitter and uses behavioral data to examine the findings in the context of technology non-use. Design/methodology/approach An online survey was administered to 232 Facebook users and the results were complemented with 12 usage variables collected via the Facebook...

... that the SMEs studied are connected to social networks, especially Facebook. The principal reason for this type of firm connecting to social networks has to do with the possibility of presenting services to a greater number of potential customers. Practical implications The empirical evidence obtained also...

... impersonal and one‐direction advertising, organisations can establish a personal and two‐way communication medium, by accepting members and having friends on these platforms. This paper aims to discuss the phenomenon of OSNs, and in particular Facebook, and examine whether they can be employed by small...