... in the information-seeking process facilitates the formation of their continuance intention. Design/methodology/approach Built on the cognitive load theory and flow theory, this study investigates the formation mechanism of virtual community users’ continuance intention to seek travel information. A total of 328...

... limitations/implications The study shows the value of linking flow theory and the technology acceptance model to provide a comprehensive understanding of behavioural intentions in virtual health community forums. Practical implications Managers of virtual health communities need to pay attention...