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Keywords: Fundamental motives framework
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Journal Articles
Journal of Systems and Information Technology (2019) 21 (2): 236–254.
Published: 21 June 2019
... that relies on the fundamental motives framework (FMF) (Griskevicius and Kenrick, 2013 ; Kenrick et al., 2010a , 2010b). In this article, we suggest that applying the FMF to web personalisation enables both explanatory advances and practical inferences as follows: incorporating motives...

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