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Keywords: Gamification
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Journal Articles
Mobile banking usage and gamification: the moderating effect of generational cohorts
Available to Purchase
Journal of Systems and Information Technology (2020) 22 (3): 243–263.
Published: 25 November 2020
...Gentjan Çera; Ina Pagria; Khurram Ajaz Khan; Lindita Muaremi Purpose The extended unified theory of acceptance and use of technology (UTAUT2) model has been adapted and applied by scholars to gain insight into mobile banking (m-banking) usage. By combining three perspectives, UTAUT2, gamification...
