...Miren Gutiérrez; Cristina Ubani; Antonia Moreno Cano Purpose This study aims to examine the immediate effects of exposure to sexualized music videos on young people’s perceptions of gender stereotypes. It addresses the growing concern about the sexualization of women in digital media, particularly...

... using gender as a moderator. Design/methodology/approach The authors used a purposive sampling approach to collect data from Dhaka city, in which 370 valid responses were selected. Additionally, the quantitative and cross-sectional survey used a seven-point Likert scale. Afterward, the evaluation...