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Keywords: Generation Y and Z
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Journal Articles
Mobile banking usage and gamification: the moderating effect of generational cohorts
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Journal of Systems and Information Technology (2020) 22 (3): 243–263.
Published: 25 November 2020
... (GM) and generational cohort theory, this study aims to investigate the factors which impact m-banking usage and examine the moderating effect of generations Y and Z on the relationship between GM and intention to use m-banking. Design/methodology/approach The adopted model was tested...
