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Keywords: Gratification
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Journal Articles
Journal Articles
Journal of Systems and Information Technology (2015) 17 (4): 351–363.
Published: 09 November 2015
...Chunmei Gan; Weijun Wang Purpose – The purpose of this study is to explore the general and specific gratifications obtained from using microblog and WeChat. Design/methodology/approach – To shed light on the difference of gratifications to use microblog and WeChat, 18 interviews with social...

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