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Keywords: Green packaging
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Journal Articles
Journal of Systems and Information Technology (2021) 23 (2): 133–153.
Published: 16 August 2021
...Cheng Pan; Yu Lei; Jiang Wu; Yuee Wang Purpose The purpose of this study is to develop a theoretical framework to explore the influence of green packaging on green purchase intention in the context of online-to-offline (O2O) commerce and to discuss the indirect effects of perceived value...
