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Keywords: Green satisfaction
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Journal Articles
Journal of Systems and Information Technology (2021) 23 (2): 133–153.
Published: 16 August 2021
..., perceived risk and green satisfaction. Design/methodology/approach To cast light on the factors affecting consumers’ intention to purchase in the context of O2O commerce, 295 valid questionnaire responses of O2O consumers in China were collected via an online survey. Data analysis was performed based...
