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Keywords: Hedonic motivation
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Journal Articles
An investigation of technology trust and habit in IT use continuance: a study of a social network
Available to Purchase
Journal of Systems and Information Technology (2021) 23 (1): 53–81.
Published: 07 May 2021
.... A cross-sectional field survey was used to collect data from 401 university-student Facebook users. The research model was evaluated using structural equation modeling. Findings The results indicate that trust in technology and hedonic motivation are important direct influences on end-user continuance...
