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Keywords: Hollywood movies
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Journal Articles
Understanding Twitter as an e-WOM
Available to Purchase
Journal of Systems and Information Technology (2016) 18 (1): 89–115.
Published: 14 March 2016
...”. Twitter has nearly 200 million users and billions of such tweets are generated by users every other day. Social media micro-blogging broadcasting networks such as Twitter are transforming the way e-WOM is disseminated and consumed in the digital world. Twitter social behaviour for the Hollywood movies has...
