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Keywords: Intention to write reviews
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Journal Articles
Journal of Systems and Information Technology (2021) 23 (2): 218–242.
Published: 16 August 2021
... The study observed the significant effects of both ease of use and usefulness, on shoppers’ attitude. This favourable attitude was further found to have a positive effect on shoppers’ intention to write reviews. Of the eight personality traits as predictors of shoppers’ intention to provide reviews, three...
