... for managing ZT implementation through an integrated approach. Design/methodology/approach An expert panel of 29 professionals contributed to identifying and weighting key management criteria for ZT adoption. This study used fuzzy Delphi to achieve consensus and the CRITIC (Criteria Importance through...

.... Findings – The action research approach proved to be a successful framework to design the transformation of well-constructed illustrations in interactive guides, communicate and convince managers and users of the potential of the concept, develop a number of different well-functioning guides...